Brand Brief: Everything Old Can Be New Again

Seriously. And this one proves it. Because what packaging is older then a pizza box. (There's probably something, but anyway ...). A pizza place out of Canada wants you to be able to eat their pizza in bed. So they worked with John St. Advertising to design a pizza box that transforms into a tray. With legs. To hold the pizza OVER YOUR LAP. You can read all about it on DesignBoom.

 Because why wouldn't you want to eat your pizza in bed?

Because why wouldn't you want to eat your pizza in bed?

 So simple.

So simple.

 Those little pizza locks are just so cute.

Those little pizza locks are just so cute.

Box_Instructions.jpg

But then there is the video ...

The first comment on the YouTube page deserves a gold star: "Its missing the cup holder tho". There's always room for improvement.