Fun Packaging Friday: Here's Looking at You ...

Not to toot my own horn (ok, maybe a little) but my team at Kohl's has put some great packaging presentations out this fall. I'm so excited to share a few of them.


LC Lauren Conrad and Simply Vera are each showing some strong promotional packaging in the denim area. I love that we kept each brand true to it's aesthetic while announcing new denim styles.


Croft & Barrow


Our brand re-launch is all set! The apparel floor came together very nicely and home is also looking so polished.


Since it's Back To School time there is lots of awesomeness going on in the home area. Here are some of the highlights.


The color coding in Big One pillows is helping to show the customer choice in this end cap presentation.


And the packaging for this Big One Jersey Throw is communicating the idea of softness with this cotton label.


This new CuddlDuds Medium Weight Sheet set has a clear material feature in the green tab and the lifestyle photography helps to drive home the cozy message.


This updated layout for the Simple By Design bedding allows the product to be seen clearly with a youthful appeal through the vertical type placement.

It's starting to feel like fall here. Which means it's time PSLs and Sonoma fall candles! The photography for our autumn collection labels this year feels really warm the little bit of gold pop is just perfect. It was exciting to see the packaging photographed to signage too!

Read up!

Here are a couple articles that are worth checking out. 

Adobe Has Released the Visual Trend of the Summer: Creative Reality


This photo sums up this article better than I ever could in words.

What Designers Want Copy Writers to Know from

This is really more of a how designers and copywriters can partner together for great results article.

How design is making water “cool”

AIGA Eye on Design has a great deep dive into branding water. A really great explore of the different directions you can take a brand within the same category. It all comes down to positioning.

Rachel Cook, senior account manager at Thompson, points out that the major challenge for a water design project is that “water is just the same to some people—there’s no product differentiation, it really is the same. Unlike other categories like crisps, which can be differentiated by bringing in new flavors, or cues around crunch—water brands can only differentiate their product through the brand.”

Have you read anything lately we should check out?