Each episode tell the story of a well-known brand, but not the story you already know. The Disney episode told a really interesting story about social groups that formed at Disneyland and have been confused with (and a bit influenced by) gangs. Like motorcycle gangs. At Disneyland. With vests, patches, glitter and everything.
I think the Amway episode will be next on my list, since I'm already obsessed with this podcast about MLMs.