Millennial moms aren’t regular moms. They’re cool moms. They want to share their sense of style with their kids and the world. For them, a child’s style is an extension of their own. Modern design with an effortless feel is key, and gender neutrality and sustainability matter.

As a millennial influencer herself, Lauren Conrad gets it. So let’s see kids’ clothing, shoes, and home goods through her lens. It’s a California sensibility that’s low-key, yet on-trend and a bit playful. Simple and relevant, this aesthetic has been proven out with the LC Lauren Conrad brand and will help millennials stay true to themselves as their families grow.

Role: Creative Direction
Art Director: Brendan Lynch
Designer: Nicole Lynch
Spring 2020

Brand Identity
Packaging Design

For Catrine & Co, I created a brand identity including logo, color palette, pattern treatment, and typography style. Deliverables included business cards, packaging, and shop signage.

Packaging Design
Shopify Website

The Ask
Position the innovative Blemish Camouflage as a multi-use blemish treatment and concealer for both women and men.

The Solution
An elegant primary package with a white logo and product name on a soft-touch black pen. The secondary package is a paperboard box with a window wrapping the front and side panels. A 3-in-1 seal adds credibility and interest to the front panel. Hand-drawn icons for features, benefits, and key ingredients communicate the care with which the product is crafted.

Brand Identity

Space:Held is a personal development platform for strong women to own their sh*t, speak their truth, and come alive. I created a custom brand identity positioning the brand asa credible voice in the personal development space. The system of visual tools including primary logo, secondary logos, color palette, typography, and visual elements will support the brand as it grows.

Brand Identity
Packaging Design

The Ask
Position Lamarre Soap Co. as a clean, luxury bath brand.

The Solution
A timeless logo suite that feels familiar and classic to build trust with new customers. By including a secondary logo, interest, and depth are infused into the brand applications. For the packaging, we kept the design clean using the secondary logo and color blocking for each scent.

The Ask
Create a new digitally native brand for bedding and bath textiles available exclusively at Kohls.com. Speaking directly to millennials, the line is focused on high-quality products using neutral colors. Allowing it to seamlessly fit in with any style and compete with Brooklinen and Parachute.

The Process
We started with reviewing brands that sold direct-to-consumer and exclusively online, which included watching a lot of unboxing videos. With this insight, we learned that key to the customer experience would be making an emotional connection. Since we'd be telling the story online and in-person only after the customer had purchased, we identified the name and copy as our best opportunity to create that feeling. To create recognition, we identified a signature color to use through the brand experience. While keeping color and copy consistent, we had the opportunity to show playfulness through photography and application of all assets to different pieces of the experience.

Challenges
Creating a brand to live solely online was a new opportunity for my team, as all of our other brands are sold in stores. By pairing our knowledge of branding with a curiosity about how customers interact with digitally native brands, we were able to work through the project. This led us to propose minimal, sustainable packaging solutions to complement a shipping box that feels like opening a present to yourself.

Highlight
Finding a new way to include our business partners in brainstorming was a win-win. This gave my team a new tool togenerate more ideas in a shorter period of time, while our business partners were more open to the ideas we reviewed as they felt they had helped to create them.

Role: Creative Direction
Art Director: Kelly Georgeson
Copywriter: Sammy Walsh
Spring 2020

The Ask
Create a new brand for the Gen Z girl focused on affordable, trendy and statement-making fashion, which would be available exclusively at Kohl's.

The Process
Diving right in, I met with a few key stakeholders to get a good grasp of the vision for this new product line. Knowing that the project was going to move quickly, I chose individuals who already had background knowledge of the Juniors apparel market. As we got started, we reviewed competing brands in the market and pulled customer insights that helped us frame up this customer's mindset. We then used the Gen Z girl's mindset as the filter for every naming and design decision.

Challenges
The timing for creating this new brand was accelerated, only providing my team with about half of our usual working time. We used the schedule our advantage to be clear and focused. We shared mood boards with stakeholders to establish design direction through examples before creating any brand assets. By aligning to a specific color palette and a couple preferred type styles early on, we were able to focus our design exploration and quickly develop a logo and graphic approachthe entire team was excited about.

Highlight
This was one of my first opportunities to serve as creative director on a new brand project from start through execution. This meant developing a bit of the process as we worked and keeping an adventurous mindset knowing that our success would come from being flexible in finding techniques that worked.

Role: Creative Direction
Art Director: Kelly Galbraith
Designer: Nicole Lynch
Copywriter: Alyx Minor
Fall 2019

Role: Creative Direction
Art Director: Brendan Lynch
Designer: Nicole Lynch
Fall 2019

The collaboration is featured on Glamour.com

Role: Creative Direction
Art Director: Brendan Lynch
Designer: Nicole Lynch
Fall 2019

Role: Creative Direction
Art Director: Kelly Galbraith
Designer: Kevin Valachovic
Fall 2019

Kohl’s private brand Apt. 9, partnered with actress Cara Santana to create a limited-time capsule. Cara infused the collection with her style point of view, including bold colors, sexy silhouettes, and modern suiting. We paired Cara’s logotype with the Apt. 9 blue for a strong statement on the packaging.

Role: Creative Direction
Art Director: Kelly Galbraith
Fall 2020

The Ask
Introduce an exclusive collection of Nine West apparel and accessories in conjunction with the brand's footwear launch at Kohl's. It was important to design a packaging system that was cohesive with the existing branding while also expressing the modern attitude of the brand and newness of the clothing line.

The Process
It was important for my team to dive in and get a sense of how Nine West was already showing up. Gathering where the brand had been, we assessed that the existing system was feeling more classic than modern. We wanted to keep the equities of the logo and color palette which have strong recognition. From there we looked at how we could apply the color and logo in a more modern way. This led to the bold, vertical application of the logo and the inclusion of color blocking.

Challenges
One of the biggest challenges with an established, popular brand is that everyone already has their own interpretation or impression of the brand. I worked to gather my team and stakeholders around the brand essence of empowering women, which I saw to be strong, modern, and bold. As a licensee of the brand, we had to submit our proposal to the brand owner for review and approval. They were working on an update of their brand application at the same time we were designing this packaging system. Ultimately the work my team did became the influence of the global application of the Nine West brand across all categories of business.

Highlight
The Nine West brand holds a special place in my heart. Some of my first wear-to-work shoes were black Nine West kitten heels. I have been so excited to bring this brand to a new generation of customers.

Role: Creative Direction
Art Director: Kelly Galbraith
Art Director: Brendan Lynch
Copywriter: Janelle Smarella
Fall 2019

Role: Creative Direction
Art Director: Mary Marren
Designer: Nicole Lynch
Copy: Janelle Smarella
Fall 2019

Role: Creative Direction
Designer: Nicole Lynch
Holiday 2019

For the 2019 holiday season, my team updated the branding and packaging for Jammies for your Families. We modernized the identity with a sans serif type and added a touch of whimsy through movement in the lettering. This identity is used for Jammies for your Families branded products, a co-branded program with Cuddl Duds and a marketing handle across Kohl’s.

Role: Creative Direction
Art Director: Kelly Galbraith
Designer: Angela Minga
Designer: Kevin Valachovic
Fall 2019

Role: Creative Direction
Designer: Mary Marren
Holiday 2019

The Ask
Create a communication system to tell our Kohl's customers about the skilled artisans crafting products within our proprietary brand offerings. The stakeholders were particularly interested in utilizing an icon to associate with this program.

The Process
We started by gatherings as much information as possible around the techniques used in these products and how other companies were communicating similar messages. A lot of the brands telling these stores are in niche markets. It happenedthat the overall Kohl's brand was re-establishing the Corporate Social Responsibility (CSR) platform at the same time. This became a great opportunity to align the product messages with Kohl's platform. This ultimately leads us to choose to brand theprogram as Good Partners instead of just calling out the handcrafted attributes.

Challenges
When it comes to product claims there is a bit of scrutiny around items labeled "handcrafted." As the artisan techniques are the main part of Good Partners, we worked with our legal team to understand what types of claims we could make.

Highlight
In mass retail, most products come off the assembly lines at factories. To support communities around the globe Kohl's partnered with vendors that employ skilled artisans to craft high-quality products across several of our proprietary brands. We looked to incorporate this message into the branded program with the hand and heart symbol. This is a new and unique story, and it was an honor to help share it with our customers.

Role: Creative Direction
Art Director: Mary Marren
Copywriter: Janelle Smarella
Fall 2019

Role: Creative Direction
Designer: Mary Marren
Fall 2019

Addressing the needs of all families is key to Kohl’s purpose. This year we had the opportunity to add clothing to four of proprietary brands that addresses a range of functional needs. We developed a system to speak to the Adaptive line on packaging, as well as language to communicate features and benefits.

Adaptive is thoughtful design for your families needs.

Role: Creative Direction
Design: Kevin Valachovic
Copywriter: Janelle Smarella
Spring 2019

Listening to our customer we found that there was an opportunity in the Women’s Plus category for modern and versatile apparel that appeals to her sense of style. To meet this need we launched EVRI for Spring 2019. After working with and outside agency to set the positioning and brand identity, my team took the brand in-house to refine and execute. The logo mark got a bit of a tweak to be legible at all sizes. We infused the color palette with a feminine rose color that highlights the strength and confidence of the logo’s orange color for an overall fashionable pairing.

EVRI is Easy. Versatile. Real. Inspiring.
The mission is for everything to fit great, look good, go together, and 100% make her feel amazing. We delivered messaging for fit and features that is clear and relevant to her unique needs and wants. The brand identity is confident and beautiful, just like her.

Role: Creative Direction
Designer: Mary Marren
Copywriter: Janelle Smarella
Spring 2019

Delivering on our purpose of inspiring families, we created the brand Family Fun. The opportunity was to bring together products families of all types could wear to show their belonging while making memories and instagram-worthy moments. My team created the brand from scratch, including name generation, logo development and packaging design. On the packaging is a Pincode that when scanned with your Pintrest app will take you to a board filled with more Family Fun tees and inspiration.

Role: Creative Direction
Art Director: Kelly Galbraith
Art Director: Mary Marren
Copywriter: Janelle Smarella
Spring 2019

Role: Creative Direction
Designer: Mary Marren
Spring 2019

Role: Creative Direction
Art Director: Stacey Smith
Designer: Nicole Lynch
Copywriter: Alyx Minor
Spring 2019

Role: Creative Direction
Designer: Mary Marren
Spring 2019

Role: Creative Direction
Designer: Mary Marren
Spring 2019

Cheers to the holidays. We created giftable packaging for LC Lauren Conrad to be used across fashion jewelry and accessories. We wanted this program to feel special and festive, something that anyone would love to give as a gift. We kept Lauren’s signature blush and rose color scheme and accented it with a confetti pattern and “Cheers!” sentiment.

Role: Creative Direction
Designer: Nicole Lynch
Holiday 2018

Each year we have giftable product in the sleepwear category. We develop a festive look and then apply to sleep sets in the Sonoma, Croft&Barrow and So brands.

Since 2016 Jammies for your Families has grown from a small online program to a big presence in-store and online. This year we also designed a PR box to ship product to influencers and bloggers to get in the holiday spirit (and jammies)!

Role: Creative Direction
Designer: Mary Marren
Holiday 2018

It’s the most wonderful time of the year … holiday candle time! This year we created one cohesive theme for all of our holiday candle fragrances. To cue the season and inspire gifting, we incorporated a tag element and bow illustration on the lid.

Role: Creative Direction
Designer: Mary Marren
Holiday 2018

Role: Creative Direction
Designer: Mary Marren
Fall 2018

Croft & Barrow is a new take on the classics

Role: Creative Direction
Art Director: Kelly Galbraith
Fall 2018

Role: Creative Direction
Designer: Mary Marren
Holiday 2018

Lauren Conrad revamped and relaunched her denim collection at Kohl’s for Fall 2018. The new jeans are all about great fit, fabric and feel. To announce this our team created promotional packaging around the handle “feel good jeans.”

Role: Creative Direction
Art Director: Brendan Lynch
Designer: Nicole Lynch
Fall 2018

For the back to school season we refreshed our seasonal brand, Simple By Design to be more relevant for the young millennial consumer. This customer is not as brand loyal and is looking for quality and function. So we focused our messaging hierarchy to announce the product and supporting with key features. The result is a clean, bold design.

Role: Creative Direction
Designer: Stacey Smith
Fall 2018

Our fall seasonal collections for 2018 work to convey the warmth of the season combining a variety on indoor and outdoor fragrances. By keying in on iconic fall experiences and elements, we created two differentiated themes and used imagery to tell the story of each unique fragrance.

Our first theme is traditional fall. We flooded the labels with rich imagery, either keying in on an element or setting up an inviting scene. Layering the fragrance name in gold over the image created an elevated look.

The second theme is a new twist on the iconic fall wreath. Using elements of fragrance notes woven into wreaths surrounding the name is a beautiful nod to the season.

Role: Creative Direction
Designer: Mary Marren
Fall 2018

Role: Creative Direction
Designer: Stacey Smith
Fall 2018

Our spring seasonal collections for 2018 focused on creating a clear experience our customer could connect with. We utilized lush imagery in our tropical collection to create the experience of the fragrance and added just a pop of color in the name.

Role: Creative Direction
Designer: Mary Marren
Spring 2018

This relaxing collection of fragrances was created to evoke a spa-like experience. To draw the customer in we developed soft illustrations of the natural ingredients and complimented them with watercolor textured labels. There is a surprise pop of foil woven into the illustration to echo the detail in quality.

Role: Creative Direction
Designer: Mary Marren
Fall 2018

Category extension of Sonoma Goods For Life into Kids bedding. We added the KIDS callout to differentiate the product from the rest of the Sonoma home line.

Role: Creative Direction
Designer: Mary Marren
Spring 2017

Role: Creative Direction
Art Director: Kelly Galbraith
Spring 2018

Role: Creative Direction
Designer: Mary Marren
Holiday 2017

Role: Creative Direction
Art Director: Brendan Lynch
Designer: Nicole Lynch
Spring 2017

Role: Creative Direction
Designer: Mary Marren
2017

Role: Creative Direction and Brand Management
Art Director: Stacey Smith
Copywriter: Alyx Minor
Spring 2017

We need stylish and smart solutions for a dynamic life on the go.

Welcome no-nonsense fabrics, focused silhouettes and yes, of-the moment fashion. Goodbye power suit, hello empowering style.

For the fall of 2017 we repositioned our wear-to-work brand APT. 9 to adapt to the changes in our work environments and demands on our wardrobe. Work is not just at the office anymore and business casual is becoming more casual.

To differentiate APT. 9 from other brands in the wear-to-work space we choose a bold, vibrant blue and keyed in on features create smart solutions for our customer. Our team then took this direction across all categories of women’s and men’s apparel, accessories, footwear and in-store marketing.

Role: Creative Direction
Sr Art Director: Kelly Galbraith
Art Director: Jim Kennelly
Copywriter: Janelle Smarella
Fall 2017

Role: Creative Direction and Brand Management
Art Direction (Packaging): Stacey Smith
Art Direction (In-store): Jim Kennelly
Spring 2017

Role: Creative Direction
Designer: Stacey Smith
Spring 2016

Role: Art Direction, Creative Direction
Designers: Stacey Smith, Sam Anderson
2016 - Present

For the launch of the latest installment of Star Wars, we partnered with Lucas to create a dynamic in-store presentation at Kohl's. My team worked with provided assets to develop graphics including character cutouts to create this experience.

Role: Creative Direction
Designer: Kevin Valachovic
2017

Role: Creative Direction
Designer: Mary Marren
Fall 2017

Our product partners at Kohl's approached my team with an opportunity to give back the community that we couldn't resist! They were making 500 head wraps to donate to the American Cancer Society and would we create some beautiful and inspiring packaging for patients to receive the head wraps in? Of course!

We created a packaging system for head wraps, hats, fleece blankets and skin care kits that felt special and welcoming, incorporating inspirational quotes and sayings with a beautiful watercolor illustration.

On a summer day, our Product Development team turned an auditorium into a factory and created over 1500 items to donate to patients through the American Cancer Society. All of these items had beautiful packaging and some included handwritten notes. We were so excited to be a part of this special volunteer event!

Role: Creative Direction, Sourcing
Designer: Mary Marren
Summer 2017

To launch one of the most popular athletic brands at Kohl's across all categories of men's, women's and children's apparel and footwear was so simple feat. We worked with the creative team at Under Armour to bring their brand experience to life in our stores. Together we created a strong presence for the brand, highlights by lit brand marks in the men's and women's departments. To inspire our customer we incorporated UA's athlete photography in large panels. Table signs communicate the brand promise and can be replaced seasonally with product messages or sales promotions.

Role: Art Direction
Spring 2017

My team had the opportunity to volunteer at Artists Working in Education, a non-profit in Milwaukee, WI that connects professional artist with kids for creative experiences. The team at A.W.E. was looking for a way to beautify their office in a way that represents their mission.

To help out A.W.E my team volunteered their talents and time to create a mural that was inspiring and fun. The whole team brainstormed ideas for content, landing on a quote by Albert Einstein, "Creativity is contagious, pass it on". We spent several afternoons in their space hand painting the type.

I'm so proud of the time, effort and creativity that my team devoted to this project! And our friends at A.W.E. were so excited to have this beautiful mural added to their space!

Role: Hand Painter and Snack-bringer
Designer: Jim Kennelly
Team Lead: Kelly Galbraith
Quote Picker: Stacey Smith
Team Optimist: Mary Marren
Quiet Jokester: Sam Anderson
Expert Tracer: Ron Anderson
Spring 2017

Every spring we create seasonal packaging for Sonoma jar candles and home fragrance. For spring 2017 we created "Tropical" and “Garden Party” collections. Through photography, type and print techniques like foil and spot UV the two designs connected with the emotion of the collections.

Role: Creative Direction
Designer: Jim Kennelly
Spring 2017

Role: Creative Direction
Designer: Jim Kennelly
Holiday 2016

In partnership with the creative team at Nickelodeon, my team created in-store marketing to highlight seasonal character merchandise. The characters are highly recognizable, so made sure their presence was large and dynamic backing them with the iconic Nickelodeon orange. 

Role: Art Direction
Designer: Sam Anderson
 

Role: Creative Direction
Designer: Jim Kennelly
Holiday 2016

After rebranding Sonoma for spring 2016, our sheet program was updated to have 2 tiers of product: Everyday and Ultimate. The Everyday Sheets are a quality product available is every color possible and even some patterns, they go with everything! The Ultimate Sheet has more features and benefits and is the best sheet we offer. We created differentiation for The Ultimate Sheet through overhead photography and a bold type statement supported by feature icons. Both programs sit well together on the shelf and help the customer choose the right sheet for them.

Role: Art Direction
Fall 2016

Role: Creative Direction
Designer: Jim Kennelly
Spring 2016

Role: Creative Direction
Designer: Jim Kennelly
Fall 2016

Role: Creative Direction
Designer: Jim Kennelly
Spring 2016

Sonoma is one of Kohl's biggest private brands, in fact it's one of Kohl's biggest selling brands for the whole store. For 2016 we repositioned and updated the Sonoma brand to focus on simple, easy and casual products for the whole family across apparel, footwear and home.

We partnered with our Product Development team and an outside agency to create brand packaging and in-store marketing system that reflected the new positioning and clearly communicated value to the customer. As a result, we created a cohesive brand across all categories that brings a sense of optimism to our store.

Role: Art Direction
Spring 2016

Role: Creative Direction & Art Direction
Spring 2016

The Food Network brand is highlight of the home department at Kohl's. The network was rebranding, so it was the right time to update the brand at Kohl's too. Partnering with the creative team at Food Network, Hornall Anderson and the licensing firm Brand Genuity we dramatically changed the presentation of Food Network product at Kohl's.

After Hornall Anderson developed a new positioning and direction for the look, we took the design in-house at Kohl's. In partnership with Food Network we created a packaging system focused on highlighting the quality product, accented with artful food photography.

I took the initial design direction and extended it over product categories including: cookware, dinnerware, glassware, flatware, food prep, gadgets and textiles. Color systems were created for product differentiation. Messaging hierarchies and product selling feature were considered for each product category. I art directed the food and product photography while guiding our production team through the application of the system for over 700 SKUs.

Role: Art Direction
Fall 2013

Role: Creative Direction
Designer: Jim Kennelly
Holiday 2015

Packaging system for Tek Gear fitness apparel and accessories

Role: Creative Direction

Role: Creative Direction
Designer: Jim Kennelly
Holiday 2014

For 2014 we refreshed the Sonoma brand to focus on a authentic, denim driven lifestyle for the whole family across apparel, footwear and home. We achieved this by incorporating kraft paper and fabric-like textures in creams and natural brown tones across the whole brand. We created stamps that added a layer of quality and detail to each piece.

Role: Art Direction
Designer: Jim Kennelly
Spring 2014

Sonoma Life + Style jar candle packaging system for year-round and seasonal fall and holiday fragrances.

Role: Creative Direction
Designer: Jenny Olin, Jim Kennelly
Spring 2014

Role: Art Direction
Designer: Andria Hart
2013

In partnership with the team at Fossil, we developed packaging for a line of watches for the Jennifer Lopez and Marc Anthony brands. We created set-up boxes wrapped in premium papers and accented with foil stamps and plush interiors to highlight the quality of the product and create a unique experience for the customer.

Role: Art Direction
2013

Packaging for the 2010 line of Maxfli Golf Balls. The line was divided into three distinct families: Tour, VT and Revolution to communicate a range in value and technology to consumer, and help each golfer find the right golf ball for their individual game.

Role: Art Direction, Design

Top: Packaging for the 2010 line of Maxfli Golf Club Sets.

Below: Packaging for the 2011 line of Maxfli promotional golf accessories. This seasonal product was geared toward tournament organizers looking for giveaways and prizes. The design highlights the product quality and lifestyle, while also communicating value.

2010, 2011
Role: Art Direction & Design

Getting kids excited about picking up a golf club with quality that their parents can feel good about — this is the concept behind the Maxfli Rev series of golf equipment. Rev, short for Revolution, comes in three sizes and several colors to suit every young golfer ready to learn the game. The packaging was designed to reflect these strategies with eye-catching color and active graphics that tell the level story to help a parent shop. We also included a new size chart on the side of each box to help parents find the set that fits.

Role: Art Direction, Design

Slazenger is a modern, youthful brand within Dick's Sporting Goods that crosses apparel and equipment categories. For signage we created dynamic photography that communicated the youthful aggressive attitude of the Slazenger brand along with the technical features of the apparel designed to enhance the golfer’s game.

Role: Art Direction, Design

Role: Art Direction
Designer: Lydia Urban

Quest water float packaging system

2011
Role: Art Direction & Design

As Field & Stream moved into it's second season on the floor at Dick's Sporting Goods it faced a large challenge: maintaining a consistent brand identity across all product categories and production channels. 

For the 2009 spring and fall seasons, I led the internal team that strengthened the brand equity and product messaging through a more consistent and technical design system. Updates were made to packaging and collateral for over 100 styles as we worked closely with international print vendors to ensure quality and color standards were met. Results were seen in increased sales and brand recognition.

Role: Art Direction, Design
Designer: Kimberly Roller
Spring 2009

Packaging for the 2009 line of Maxfli Golf Balls. The line was divided into three distinct families: C3, VT, Black Max and Revolution to speak to different consumers, each line was defined by a strong color story. These packages incorporated a variety of foil materials and finishes to create depth and interest on the shelf.

Role: Art Direction, Design

Role: Art Direction & Design
2008

Packaging for three golfball styles introduced in 2008. The Maxfli C3 holographic package design (2008) was awarded a Gold Award in the National Paperboard Packaging Competition.

Role: Design

For Spring 2008 we updated the DBX packaging to better connect with the consumer and their lifestyle by clearly communicating product excitement. This was accomplished through a combination of engaging in-motion photography and clean graphics paired with handcrafted elements. The overall white background and unconventional photography angles emphasize the tube's graphics, while the structured text and color coded packaging aid the consumer in their purchasing decision.

Role: Art Direction, Design
Spring 2008

Role: Art Direction
Designer: Lydia Urban

To address the youthful component an active foundation was established of energetic colors paired with black and iridescent foil. The bold modern typography is true to the Slazenger brand identity and is emphasized by the aggressive contrast in scale. The personality of aggression is exhibited further by a distressed appearance of the word RAW.

This Raw Distance design created an excitement at the Dick's Sporting Goods corporate office that rallied support and enthusiasm for one of our most notable private brands. The buzz surrounding this renewed line strategy inspired our Marketing and Advertising team to develop a national commercial for this line of golf balls. Additionally, this bold design attracts attention at the consumer level, and has led the way to increased sales.

Role: Design
2006

Utilizing an active and sophisticated color palette, complex details and a strong information structure this packaging series embodies quality and technology. The clear product photographs and aspirational lifestyle images speak to the genuine outdoorsman or woman looking for a superior product. This design distinguishes itself from competing brands through the bold use of color and imagery, and it is credited with strengthening the sales of Quest sleeping bags and tents.

Role: Design
Awards: 2005 AIGA PGH 100
2005