And we're not exactly talking QR codes. Well maybe. But some new inclusion of QR Codes, UPCs and other things to scan on packaging are bringing customers more than just websites with deeper product bullet points and details. These ideas are encouraging people to adopt more sustainable habits or creating new product types.
Reusable Shopping Bags
Reusable shopping bags are nothing new. But getting customer's to adopt the habit of bringing back their bags for every trip can be a hurdle. How many times have you gotten to grocery store to realize your bag is in the trunk of your car, or worse at home? Tesco created a bag that incorporates the reason why to reuse and a benefit to the customer. The bag graphics have whimsical illustrations of whales, fish and turtles that will be saved by not using disposable plastic bags and a UPC that scans for a discount with each use.