Wal-mart.com. Wal-mart updated their website, taking in a much more editorial and aspirational direction. And in the process they're removed their brand name from the site. Is the spark the next swoosh? Read about it here and here. See it here.
Fun Packaging Friday: Glamour Rebrand
Well this isn't packaging but I think it's pretty cool. Glamour magazine is getting a rebrand. The new design is a bit more minimal with a black and white base with a small pop of color. I'm digging the depth on the new logotype and how they are using the layout to frame the cover portrait. It's feeling less girly and more sophisticated.
Left: Before | Right: After
There is a Q&A with the Creative Director behind the rebrand, Nathalie Kirsheh on Design Week. This quote in particular I thought was insightful: “It is true that social media has a certain appeal due to its accessibility and sense of instant gratification, ... We are trying to harness these platforms with curated content and a better visual experience. Creating quicker reads and hits is essential – but so is providing real journalism that takes a deep-dive on many issues.” ... The idea of borrowing tactics that readers are responding to online is smart and the examples shared are visually engaging.
BONUS MATERIAL!
When checking out Nathalie's portfolio online, I came across these super cool videos she has of her design process. They are just a couple of minutes each but show you how the full design explore for article lead-in pages.
I really like the initial explore on this Drew Barrymore profile.
Fun Packaging Friday: BigMouth Inc.
I saw this packaging for a line of inflatable tubes in Target last week and thought it was really smart. It's trendy product, but the photography with illustration is a fun execution. The copy is witty and on top of that their messaging hierarchy is on point! Plus that Lil' Float sub-brand for the kids' line of product works.
Who doesn't want a rose gold flamingo float?!
Big fun! Get it?!
And then I totally went down the rabbit-hole on their website too: http://www.bigmouthinc.com/categories/best-sellers/ ... and found all these gems.
This packaging has me wishing for summer right now!
(PS. If anyone knows who designed this packaging, I'd love to know.)