So this week for Fun Packaging Friday, I wanted to share with you The Seaweed Bath Co. Their Eucalyptus & Peppermint Body Cream has taken up permanent residence in my bathroom, but I first bought it because of their great packaging. They describe their products as an "ocean-inspired sensory experience that instills a sense of well-being." The brand design borrows an aesthetic from vintage postcards you'd see in beach-side vacation towns. Their packaging system incorporates a clear color coding system for the fragrances. And the quality seal is perfect for creating credibility for the high-quality ingredients infused into each lotion and soap. And as I noted before the products are not so bad themselves.
And recently they've expanded their product line into "detox". This line has a distinct approach with the all black and white packaging while keeping the branded details of the logo and quality seal. Both elements transitioned nicely into the more sophisticated line.
But wait there's more ... This week Bath & Body Works announced their own seaweed infused line, it's MERMAID THEMED and all over the internet: here, here, here and then shop here. The sea-tox and mermaid approved copy lines are clever, but I think my fav is the "mermaid off duty" package. While it looks there are some similarities in between the Bath & Body Works Sea-tox line and the Seaweed Bath Co's packaging in theme, content and messaging, they each have a unique concept and execution.
Is it summer yet?