Quest Thermolite Packaging
Quest's line of technical camping equipment delivers advanced quality with functional features.
To communicate with the outdoor enthusiast, this packaging series relies on an active color palette
and strong information structure. This design distinguishes itself from competing brands through
the bold use of color and imagery, and it is credited with strengthening the sales of Quest sleeping
bags and tents during the 2005 season.
This design was featured in the 2005 PGH100 Show.
Project Role: Design
Quest Thermolite Packaging: 2005 | Dick's Sporting Goods