DBX Packaging
For Spring 2008 we updated the DBX packaging to better connect with the consumer and their lifestyle by clearly communicating product excitement. This was accomplished through a combination of engaging in-motion photography and clean graphics paired with handcrafted elements. The overall white background and unconventional photography angles emphasize the tube's graphics, while the structured text and color coded packaging aid the consumer in their purchasing decision.
Project Role: Art Direction, Design

DBX Water Tubes 2007 | Dick's Sporting Goods

DBX Water Sports Line 2007 | Dick's Sporting Goods