Wrapping up this trip to Nashville, I’m understanding why people are saying it’s the next Vegas: it’s a lot of fun, you can stay out all day and night watching live music but after 4 days it’s time to leave! While out exploring yesterday I found some great packaging. A few of these items are local and all of them have an authentic feel. Take a look and enjoy!
To chase the millennial, of course! This morning, Perdue announced an update to their packaging, only the fourth major change to their brand design in 50 years.
With customers of all ages being more conscious of what they feeding their families the brand moved in a cleaner more friendly approach. Interestingly, Purdue notes that they are particularly trying to attract millennial customers with the "playful illustrations and vibrant colors" as well as the "trusted product attributes like no-antibiotics-ever, 100 percent vegetarian fed, no animal by-products, [and] raised cage free."
And in case you're wondering, the chicken's name is Pearl.
Not to toot my own horn (ok, maybe a little) but my team at Kohl's has put some great packaging presentations out this fall. I'm so excited to share a few of them.
LC Lauren Conrad and Simply Vera are each showing some strong promotional packaging in the denim area. I love that we kept each brand true to it's aesthetic while announcing new denim styles.
Croft & Barrow
Our brand re-launch is all set! The apparel floor came together very nicely and home is also looking so polished.
Since it's Back To School time there is lots of awesomeness going on in the home area. Here are some of the highlights.
The color coding in Big One pillows is helping to show the customer choice in this end cap presentation.
And the packaging for this Big One Jersey Throw is communicating the idea of softness with this cotton label.
This new CuddlDuds Medium Weight Sheet set has a clear material feature in the green tab and the lifestyle photography helps to drive home the cozy message.
This updated layout for the Simple By Design bedding allows the product to be seen clearly with a youthful appeal through the vertical type placement.
It's starting to feel like fall here. Which means it's time PSLs and Sonoma fall candles! The photography for our autumn collection labels this year feels really warm the little bit of gold pop is just perfect. It was exciting to see the packaging photographed to signage too!