Fun Packaging Friday: You have to sea it

So this week for Fun Packaging Friday, I wanted to share with you The Seaweed Bath Co. Their Eucalyptus & Peppermint Body Cream has taken up permanent residence in my bathroom, but I first bought it because of their great packaging. They describe their products as an "ocean-inspired sensory experience that instills a sense of well-being." The brand design borrows an aesthetic from vintage postcards you'd see in beach-side vacation towns. Their packaging system incorporates a clear color coding system for the fragrances. And the quality seal is perfect for creating credibility for the high-quality ingredients infused into each lotion and soap. And as I noted before the products are not so bad themselves.

 The Seaweed Bath Co.

The Seaweed Bath Co.

And recently they've expanded their product line into "detox". This line has a distinct approach with the all black and white packaging while keeping the branded details of the logo and quality seal. Both elements transitioned nicely into the more sophisticated line.

 Bath & Body Works

Bath & Body Works

But wait there's more ... This week Bath & Body Works announced their own seaweed infused line, it's MERMAID THEMED and all over the internet: here, herehere and then shop here. The sea-tox and mermaid approved copy lines are clever, but I think my fav is the "mermaid off duty" package. While it looks there are some similarities in between the Bath & Body Works Sea-tox line and the Seaweed Bath Co's packaging in theme, content and messaging, they each have a unique concept and execution.

 

 Bath & Body Works

Bath & Body Works

Is it summer yet?

Brand Brief: Blissed out

Bliss repositioned their brand to appeal to the millennial customer. This included reformulating the product, dropping their price point (under $25!) and of course updating their packaging. I love that they kept their signature blue, while finding fun ways to incorporate color coding for each collection. Read about it here. And check it out here.

 Bliss

Bliss